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how to do fundraising right. starting now. home archives about fundraising is beautiful podcast moceanic irresistible fundraising money-raising brand words into money 19 september 2018 how to prevent donor burnout do your donors "burn out" and get tired of giving? short answer: no. more complete answer: ... it's complicated. and burnout is avoidable. i've encountered three conditions that you might call donor burnout: 1. "imputed" donor burnout this is when fundraisers get a "gut feeling" they're asking too much and they're about to drive donors crazy. so they don't ask. and they don't receive. it's self-fulfilling. don't do this to yourself. you are going to get tired of repetitive or similar messaging a long time sooner than donors will. keep with effective message for as long as it works. stop when or if the effectiveness wanes. not when you guess they've had enough! 2. micro donor burnout when fundraising impacts are very frequent, they can start to step on each other. if message b goes out just a few days after message a, message a will lose some of its response to b. and if message c falls quickly after b, b will also lose some response. it's a bit like robbing peter to pay paul, while also robbing percy to pay peter. overall return-on-investment -- that is, efficiency -- can suffer, though overall net revenue usually creeps upward. at the same time, there are donors who vigorously complain about what they perceive to be too-frequent asking. this can increase our sense that we're causing donors to burn out. if you see this happening, the best step is to maintain as much time between fundraising impacts as possible. 3. irrelevant fundraising burnout this is the most common form of donor burnout. it's when you have organization-focused fundraising that really doesn't connect with donors. even a small amount of infrequent fundraising is too much when it's irrelevant to begin with! really, it's not donor burnout at all. it's just weak fundraising. the more irrelevant fundraising you do, the worse it gets. you waste more and more money and time ... while motivating fewer and fewer donors to give. the solution: be relevant! (yeah, that's a lot easier said than done!) here's the important truth: the more you ask, the more you'll get. this is nearly always true. donors like to give. they like to hear from you. unless you're doing something terrible in your fundraising, the impacts you send are more a positive event than a negative one in most donor's lives. the top predictor of likeliness to give is the recency of the last gift. this tells us that giving doesn't annoy donors -- it feels good! too many nonprofits assume that when a donor gives, they've burned out a little bit and shouldn't be asked again for some amount of time -- or they'll burn out even more. it doesn't work that way. donors seldom burn out. fundraisers do all the time. posted by jeff brooks on 19 september 2018 at 07:24 in fundraising | permalink | comments (0) | tweet this! | | | | digg this | save to del.icio.us 18 september 2018 how to build a more effective donation form how well does your donation form work? could be better? here are some tips from npengage, at 5 tips for the perfect online donation form : your donation form should exist on your homepage keep it simple and mobile nudge your donors upward (suggest higher gift amounts) translate money into tangible impact thank you, thank you, thank you number 3, #4, and #5 are also great advice for paper donation forms. posted by jeff brooks on 18 september 2018 at 06:59 in net stuff | permalink | comments (0) tags: fundraising | tweet this! | | | | digg this | save to del.icio.us 17 september 2018 the question you should never ask donors it's sounds like a great idea: ask donors how often they'd like to be contacted by your organization. considerate and donor-respecting ... thus effective. right? maybe not, as noted by the veritus group blog at follow what donors will do, not what they say : ... if you ask a donor about mailing or contact frequency -- how often you should be in touch -- the answer will be that your contact with the donor should be less frequent, not more. but if you have a program to present to the donor that matches her passions and interests, believe me, the donor will want to connect more frequently rather than less. if she is not interested, she will want less contact. there's a funny thing about us humans: we hold opinions with our heads, but actions come almost entirely from our hearts. what we "know" can have little connection with what we do . it's predictable that most donors will choose less contact when asked. but that's the wrong question. find out what they really care about. and then they'll welcome more contact. and donate more. posted by jeff brooks on 17 september 2018 at 06:56 in donor psychology | permalink | comments (0) tags: fundraising | tweet this! | | | | digg this | save to del.icio.us 13 september 2018 why donors give, and how you can connect to those things from the nonprofit marketing blog, 7 reasons why donors give : mission-driven (they give because they support what you do) desire to make a difference personal satisfaction family and upbringing personal stories religious beliefs social networks tax benefits only the first item here has anything to do with your organization. the rest are about their inner motivations. (and really, mission-driven giving can easily go to a different organization that does roughly what you do.) note some things that are not reasons donors give: your brand/logo/colors your mission statement the fact that it's your 20th anniversary your excellent methods the experience and education of your staff and leaders bottom line: donors give because of who they are. not because of who you are. you owe it to them to be great. but you'll raise more money when your fundraising is about their goals, their motives, and they action they take by giving. posted by jeff brooks on 13 september 2018 at 06:57 in donor psychology | permalink | comments (0) tags: fundraising | tweet this! | | | | digg this | save to del.icio.us 11 september 2018 how to make your donor newsletter better here's a quick look at some things you can do to maek your donor newsletter more relevant and effective from the ringer blog, at 6 takeaways from our donor newsletter webinar : you can't overuse the word "you." (in my experience, the word you can be as many as one in 10 of all the words in many articles.) highlight volunteer opportunities for donors. make it worth their time to read. (easy, interesting, and about them.) people are hard-wired for stories. choose your photos wisely. a newsletter should be a vehicle of joy for donors! the main thing to know about a donor newsletter: it's about the donor and the things she made possible. not about the awesomeness of your organization. posted by jeff brooks on 11 september 2018 at 06:45 | permalink | comments (0) tags: newsletter | tweet this! | | | | digg this | save to del.icio.us 10 september 2018 7 things every fundraiser should know about design design makes a difference. a well designed fundraising message does better than a poorly designed one. but what's the difference between good and bad design? it's probably not what's taught in design school. in fact, beautiful, pleasing, impressive design -- the kind that wins awards and gets you good grades in design school -- is usually not good design in fundraising . here are some tips from marketsmart, at 7 ways to make sure your print designs win hearts and minds (not design awards) : make the fonts at least 12 point. 14 point is even better. use mostly serif fonts. make sure there is space between lines in the copy. avoid putting copy blocks with long sentences and paragraphs in reverse text or various colors. white space is ok. remember that we're trying to communicate, not win design awards. don't ever put photos or faded images and artwork behind copy. this can be a struggle for some designe

URL analysis for futurefundraisingnow.com

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Whois Information

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Domain Name: FUTUREFUNDRAISINGNOW.COM
Registry Domain ID: 1570410499_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.networksolutions.com
Registrar URL: http://networksolutions.com
Updated Date: 2017-07-28T09:02:31Z
Creation Date: 2009-09-26T18:57:29Z
Registry Expiry Date: 2019-09-26T18:57:29Z
Registrar: Network Solutions, LLC.
Registrar IANA ID: 2
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.8003337680
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: NS65.WORLDNIC.COM
Name Server: NS66.WORLDNIC.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2018-10-15T14:22:57Z <<<

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  REGISTRAR Network Solutions, LLC.

SERVERS

  SERVER com.whois-servers.net

  ARGS domain =futurefundraisingnow.com

  PORT 43

  TYPE domain

DOMAIN

  NAME futurefundraisingnow.com

  CHANGED 2017-07-28

  CREATED 2009-09-26

STATUS
clientTransferProhibited https://icann.org/epp#clientTransferProhibited

NSERVER

  NS65.WORLDNIC.COM 207.204.40.133

  NS66.WORLDNIC.COM 207.204.21.133

  REGISTERED yes

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